A free social media video pricing template for short-form work the way it's actually sold: one shoot day, a stack of deliverables, and a price that has to survive the edit. The template loads the batch-shoot day with a small crew and a post section priced per deliverable. Your rates stay yours; this is the checklist they plug into.
Short-form pricing goes wrong at the deliverable count. Twelve verticals from one shoot day sounds efficient until each one wants its own captions, cut-downs, and revision pass. Deliverables and encoding are line items here, so the twelfth video costs something.
Every section below loads into the builder exactly as listed. This is the actual checklist, not a preview of one. Delete what your job doesn’t need and price the rest.
Everything billable before anyone touches a camera: concept, scripts, scouting, permits, insurance.
Day rates by role. Quantity is people, the multiplier is days. It remembers the 1st AC so you don't have to.
Unit: day. Quantity = # people, multiplier = # days.
On-camera people, voiceover, and the rights to keep using them. Usage buyouts live here, where they're hard to forget.
Camera, lighting, grip, and audio by the day, plus the truck it all arrives in.
Merged equipment + rentals. Default unit: day.
Fees, permits, parking, security, and putting the place back the way you found it.
Priced per person, so the math scales with headcount. A fed crew is a functioning crew.
Unit: person. Quantity = # people, multiplier = # meals/days.
Where footage becomes the deliverable: edit, color, mix, graphics, music licensing, revisions.
The batch-shoot day is already itemized: small crew, gimbal-ready gear, post priced per deliverable. Set quantities to the deliverable count and go.
Set the post quantities to match the deliverable count and watch the margin as it scales. The twelfth vertical should not be free. Now it isn't.
Export a clean price: deliverables, quantities, one total. The client sees a package; you see whether the package pays.
The full guide (units, tax math, deposits, exports) lives on the Help page. It’s genuinely thorough. We’re as surprised as you.
For the longer answer, there’s a guide: What to Include in a Video Production Quote.
Seven sections tuned for batch shoots: concept and scripting, a small crew, on-camera talent, a gimbal-ready gear package, location fees, catering, and post priced per deliverable: editing, color, motion graphics, music licensing, captions, and encoding. It's the one-day shoot that ships a stack of verticals, itemized.
Per deliverable, per batch, or per day: the template doesn't pick your model, it makes whichever one you use add up. Set quantities on the post lines to match the deliverable count and the math scales with it. If you keep your own rate card, its numbers drop straight onto these lines.
For brand work, a lean batch day with a small crew often runs low four figures to low five figures depending on crew and talent, and the deliverable count then moves the total more than the shoot does. Which is exactly why the post section is itemized per deliverable.
Yes. On Pro, the Saved Items catalog stores your standard lines and applies them in one tap. On free, the template plus a few edits gets you most of the way. Either way you stop rebuilding the same estimate every week.