A social media video pricing template built for the batch shoot.
A free social media video pricing template for short-form work the way it's sold: one shoot day and a stack of deliverables. The template loads the batch-shoot day with a small crew and a post section priced per deliverable. Rates start blank for your own numbers.
Short-form pricing goes wrong at the deliverable count. Twelve verticals from one shoot day each need their own captions, cut-downs, and revision pass. Deliverables and encoding are line items here, so every video is priced.
What’s in the template
This is the exact checklist that loads in the builder, with each line’s unit already set. Delete what this job doesn’t need.
Pre-production2 lines
Everything billable before anyone touches a camera: concept, scripts, scouting, permits, insurance.
- Concept / creativeflat
- Scriptwriting & storyboardsflat
Crew5 lines
Day rates by role, 1st AC included. Quantity is people, the multiplier is days.
- Directorday
- Camera operatorday
- Gafferday
- Production assistants (PAs)day
- HMU artistday
Unit: day. Quantity = # people, multiplier = # days.
Cast / Talent2 lines
On-camera people, voiceover, and the rights to keep using them. Usage buyouts live here.
- Principal talentday
- Specialty talentday
Gear4 lines
Camera, lighting, grip, and audio by the day, plus the truck it all arrives in.
- Camera packageday
- Lighting packageday
- Audio packageday
- Gimbal / dolly / sliderday
Merged equipment + rentals. Default unit: day.
Locations1 line
Fees, permits, parking, security, and cleaning and restoration afterward.
- Location feesday
Catering / Craft5 lines
Crew meals, craft services, talent catering, and beverages, priced per person so the math scales with headcount.
- Crew mealsperson
- Craft services / snacksperson
- Talent cateringperson
- Beveragesperson
- Dietary / specialflat
Unit: person. Quantity = # people, multiplier = # meals/days.
Post-production6 lines
Where footage becomes the deliverable: edit, color, mix, graphics, music licensing, revisions.
- Editingday
- Color gradeday
- Motion graphics / titlesflat
- Music licensingeach
- Captions / localizationeach
- Deliverables / encodingeach
Questions
Units, tax, deposits and exports are covered in the Help guide.
For the longer answer, there’s a guide: What to Include in a Video Production Quote.
What does a social video pricing template include?
Seven sections tuned for batch shoots: concept and scripting, a small crew, on-camera talent, a gimbal-ready gear package, location fees, catering, and post priced per deliverable: editing, color, motion graphics, music licensing, captions, and encoding.
How should I price short-form video content?
Per deliverable, per batch, or per day: the template works with whichever model you use. Set quantities on the post lines to match the deliverable count and the math scales with it. If you keep your own rate card, its numbers drop straight onto these lines.
How much does short-form social video cost?
For brand work, a lean batch day with a small crew often runs low four figures to low five figures depending on crew and talent, and the deliverable count then moves the total more than the shoot does, which is why the post section is itemized per deliverable.
Can I reuse my standard line items?
Yes. On Pro, the Saved Items catalog stores your standard lines and applies them in one tap. On free, the template plus a few edits gets you most of the way.
Related video production templates
General information for pricing your own work. Not legal, tax or accounting advice. Deposit caps, licensing, lien and permit rules vary by state.