This is a free commercial photography quote template with a brand shoot already itemized: pre-production from creative planning to casting, the shoot day with crew priced people-times-days, talent fees, and the line that separates commercial work from everything else, usage licensing scoped by channel, term, and territory. Load it in the builder, delete what this production doesn't need, and price the rest. Rates start empty on purpose: your day rate is a negotiation between your book and their brief.
The expensive mistake in commercial quoting is treating usage as included. The shoot produces the images; the license is what the client is actually buying, and it renews, which makes it the rare line item with a future. This template carries the license and its renewal option as separate visible lines, next to high-end retouching priced per image, because a quote that says full buyout, forever, for free has donated the most valuable thing on it.
Every section below loads into the builder exactly as listed. This is the actual checklist, not a preview of one. Delete what your job doesn’t need and price the rest.
Creative and shot planning, location scouting by the day, casting and talent coordination, and the styling prep that makes the shot list real.
The photographer's day rate, then crew priced people-times-days: assistant, digital tech, hair and makeup, plus the studio and the equipment package.
Crew by the day. Quantity = people, multiplier = days.
Model fees by the day and the usage license scoped by channel, term, and territory, with the renewal option already on the paper.
Cull and color on the take, high-end retouching and compositing per image, and file prep to the delivery spec the brand's agency will actually accept.
Travel days at a day rate, mileage and transport, and catering per person, because a fed crew hits the schedule.
Open it in the builder and the production is already sequenced: pre-pro, the shoot day with assistant, digital tech, and HMU, talent and usage, post, travel. Delete what this job doesn't need. A one-day lookbook shoot trims to eight lines fast.
Put in your rates and what each line costs you: crew day rates people-times-days, the studio, the license scoped in the line name. The P&L updates while you type, so the retouching estimate stops being a guess you eat later.
Export a clean client quote: scope, deliverables, license terms, one total. It's generated from a copy that never held your costs, margins, or internal notes, so there is nothing in the file to scrub and nothing for a curious art buyer to find.
The full guide (units, tax math, deposits, exports) lives on the Help page. It’s genuinely thorough. We’re as surprised as you.
Five sections: pre-production (creative and shot planning, scouting, casting, styling prep), the shoot (photographer day rate, assistant, digital tech, hair and makeup, studio, equipment), talent and usage (model fees plus the license scoped by channel, term, and territory, with a renewal option), post-production (cull and color, high-end retouching per image, compositing, delivery), and travel and logistics. The license lines are the ones that make it a commercial quote instead of a big portrait quote.
Day rates run $1,500 to $10,000 depending on experience and market, with most established shooters between $2,000 and $3,700 and top-tier metro work past $8,000. Usage licensing adds 50 to 200 percent on top, anywhere from a few hundred dollars to five figures, scoped by where the images run, for how long, and in which territories. The rate covers the day; the license covers the value. Quote them separately, because they are.
Name the channels, the term, and the territory in the line itself: web and social, North America, two years reads differently than all media, worldwide, in perpetuity, and prices differently too. The template carries the license as a flat line you scope in the name, plus a renewal option line, so extending the term later is a priced conversation you already started instead of a favor you already gave.
Yes, genuinely. The builder runs without an account, and the free plan includes every export: client PDF, Excel, CSV, an internal budget export, and a read-only share link that carries a client-safe copy inside the link itself. A free account adds one cloud-saved estimate. If procurement asks for a commercial photography estimate instead, same document. Pro is a one-time purchase, not a subscription: your branding on client exports, no Estimatery footer, unlimited cloud saves, and a Saved Items catalog for the crew and license lines you quote on every production.
Per-image pricing with styling, talent, and retouch lines.
Hourly coverage, second photographer, and fast turnaround.
Coverage, second shooter, albums, and delivery itemized.