This is a free product photography quote template that prices the way product work bills: per image, by tier, with white-background e-commerce shots, lifestyle and styled images, ghost-mannequin apparel, jewelry and macro, and 360 spins each on their own lines. Around them sit the setup, the styling and talent, and the post-production that per-image pricing quietly includes until you itemize it. Load it in the builder, set your counts, and quote a hundred-SKU catalog on one readable page.
Product quotes live and die on the volume conversation. A per-image rate that silently covers clipping, color matching, and shadow work is a rate you can't defend when the client asks why fifty images don't cost half of a hundred. This template keeps the shooting tiers and the retouch lines separate, so volume discounts come off the right lines and the retouching bill survives the negotiation intact.
Every section below loads into the builder exactly as listed. This is the actual checklist, not a preview of one. Delete what your job doesn’t need and price the rest.
The creative brief and shot list, the set and background build, and product prep by the hour, because steaming forty shirts is real time.
Per-image lines by tier: white-background, lifestyle, ghost mannequin, jewelry and macro, and 360 spins. The counts go on the lines; the tiers stay separate.
Per image. Rates step down with volume; price the tier you mean.
Prop styling, the hand model by the hour, and the food stylist by the day, for the products that photograph better with professional help.
Clipping and retouch, color matching, and shadow and reflection work per image, plus delivery in the file spec the client's platform demands.
Open it in the builder and the catalog job is already structured: setup, per-image shooting tiers, styling and talent, post-production per image. Delete what this catalog doesn't need. A twenty-SKU white-background run is three lines and a count.
Set the image counts and your per-image rates by tier; the prep hours and stylists price alongside. The P&L updates while you type, so the volume discount is a decision you make once instead of a rounding you regret monthly.
Export a clean client quote: tiers, counts, prices, one total. It's generated from a copy that never held your costs, margins, or internal notes, so there is nothing in the file to scrub and nothing for a curious brand manager to find.
The full guide (units, tax math, deposits, exports) lives on the Help page. It’s genuinely thorough. We’re as surprised as you.
Four sections: setup (creative brief and shot list, set and background, product prep by the hour), shooting priced per image by tier (white-background, lifestyle, ghost mannequin, jewelry and macro, 360 spins), styling and talent (prop styling, hand model, food stylist), and post-production (clipping and retouch, color matching, shadow and reflection work per image, plus delivery in the client's file spec). The tiers stay separate because they are different amounts of work wearing the same word.
White-background e-commerce images commonly run $25 to $75 per image, lifestyle and styled shots $150 to $500, apparel and ghost-mannequin work $50 to $75, and jewelry or macro $45 to $150. Per-image rates step down with volume, and that's the number to decide deliberately: a hundred-image catalog at the fifty-image rate is a discount you chose, not one that happened to you. Complexity, styling, and retouch depth drive the tier.
Price the tier, then discount visibly. Keep your per-image rate on the shooting line at its real value and apply the volume break as the document's discount, where the client can see it, or as a lower rate on a clearly-counted line. What kills margins is the invisible version: quoting the hundred-image rate to a thirty-image client because the last quote is still open in another tab. Saved rates fix that faster than discipline does.
Yes, actually free. The builder runs without an account, and the free plan includes every export: client PDF, Excel, CSV, an internal budget export, and a read-only share link that carries a client-safe copy inside the link itself. A free account adds one cloud-saved estimate. Pro is a one-time purchase, not a subscription: your branding on client exports, no Estimatery footer, unlimited cloud saves, and a Saved Items catalog for the per-image tiers you quote on every catalog.
Day rates, crew, usage licensing, and high-end retouch.
Listing shoots with drone, twilight, and 3D tour add-ons.
Studio sessions and on-site corporate headshot days.