A product photography quote template priced per image, by tier.
This is a free product photography quote template that prices the way product work bills: per image, by tier, with white-background e-commerce shots, lifestyle and styled images, ghost-mannequin apparel, jewelry and macro, and 360 spins each on their own lines. Around them sit the setup, the styling and talent, and the post-production that per-image rates often absorb. Load it in the builder, set your counts, and quote a hundred-SKU catalog on one readable page.
Product quotes turn on the volume conversation. A per-image rate that also covers clipping, color matching, and shadow work is hard to defend when the client asks why fifty images don't cost half of a hundred. This template keeps the shooting tiers and the retouch lines separate, so volume discounts come off the right lines and the retouching stays priced.
What’s in the template
This is the exact checklist that loads in the builder, with each line’s unit already set. Delete what this job doesn’t need.
Setup3 lines
The creative brief and shot list, the set and background build, and product prep by the hour.
- Creative brief & shot listflat
- Set & background setupflat
- Product prep & steaminghour
Shooting5 lines
Per-image lines by tier: white-background, lifestyle, ghost mannequin, jewelry and macro, and 360 spins. The counts go on the lines; the tiers stay separate.
- White-background imageseach
- Lifestyle / styled imageseach
- Ghost mannequin / appareleach
- Jewelry / macroeach
- 360° spinseach
Per image. Rates step down with volume; price the tier you mean.
Styling & Talent3 lines
Prop styling, the hand model by the hour, and the food stylist by the day.
- Prop stylingflat
- Hand modelhour
- Food stylistday
Post-Production4 lines
Clipping and retouch, color matching, and shadow and reflection work per image, plus delivery in the file spec the client's platform requires.
- Clipping & retoucheach
- Color matchingeach
- Shadow / reflection workeach
- File formats & deliveryflat
Commonly left off
In the template, and easy to drop from a one-number quote.
- Product prep & steaming
- Color matching
- File formats & delivery
A 60-product catalog, priced out
Sample rates on the main lines. Switch views to see what you track and what the client gets.
- Works out to
- $99.50 / image delivered, setup and retouch included
- White-background, 2026
- $25–75 / image
- Lifestyle / styled
- $150–500 / image
- Jewelry / macro
- $45–150 / image
National ranges; sources under Questions. Your market sets the real number.
Questions
Units, tax, deposits and exports are covered in the Help guide.
What does a product photography quote include?
Four sections: setup (creative brief and shot list, set and background, product prep by the hour), shooting priced per image by tier (white-background, lifestyle, ghost mannequin, jewelry and macro, 360 spins), styling and talent (prop styling, hand model, food stylist), and post-production (clipping and retouch, color matching, shadow and reflection work per image, plus delivery in the client's file spec). The tiers stay separate because they are different amounts of work.
What does product photography go for in 2026?
White-background e-commerce images commonly run $25 to $75 per image, lifestyle and styled shots $150 to $500, and jewelry or macro $45 to $150; apparel and ghost-mannequin work prices like other finished images, roughly $40 to $200 depending on retouching. Per-image rates step down with volume, so set the volume rate deliberately. Complexity, styling, and retouch depth drive the tier.
How do I structure volume discounts per image?
Price the tier, then discount visibly. Keep your per-image rate on the shooting line at its real value and apply the volume break as the document's discount, where the client can see it, or as a lower rate on a clearly-counted line. What erodes margins is the invisible version: quoting the hundred-image rate to a thirty-image client. Saved rates keep your tiers consistent between quotes.
Is the product photography quote template free to use?
Yes. The builder runs without an account, and the free plan includes every estimate export: client PDF, Excel, CSV, an internal budget export, and a read-only share link that carries a client-safe copy inside the link itself. A free account adds one cloud-saved estimate. Pro is a one-time purchase, not a subscription: your branding on client exports, no Estimatery footer, invoice exports, unlimited cloud saves, and a Saved Items catalog of your standard lines.
Cost figures are national ranges compiled from Fash (Apr 11, 2026), Fash (Feb 26, 2025), Squareshot (May 13, 2026), Practical Ecommerce (Oct 6, 2016), accessed October 2026. Your market sets the real number.
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General information for pricing your own work. Not legal, tax or accounting advice. Deposit caps, licensing, lien and permit rules vary by state.