Photography quotes that already know the line items.
Load the template for the shoot, wedding to product, put in your rates, and watch the margin on every line. The client gets a clean price quote. You get to stop rebuilding the same package in a notes app.
You could keep fighting the spreadsheet.
Spreadsheets are free, and they price accordingly. Delete one row and the formulas give up. The version history lives in the filename. After all that, it still prints like a bank statement. Estimatery already knows the shape of an estimate. You fill in the numbers.
How it works
Pick a template: wedding, portrait, event, commercial, real estate, product, headshots. Every line the shoot needs is already there, retouching and usage rights included. You'd have forgotten the usage rights. Most quotes do.
Add what each part costs you, the second shooter, the album, your own hours, and it shows what you'll actually make, updated as you type. Only you see this part. The client sees a quote, not your lab invoice.
One switch shows exactly what the client gets: packages, prices, one total. Send it as a PDF, Excel file, or link, while the inquiry is still warm.
A screenshot of the actual builder. Not a mockup. We checked.
Built for the person who actually watches the budget
Generic quoting tools fit no one in particular. Estimatery starts from how photography is actually priced: per hour, per image, per usage term. Real numbers for you, a clean price quote for the client.
Tell it what each part costs you and it shows what you'd actually take home, updated as you type. No second spreadsheet. No midnight math.
The client PDF gets a real letterhead and totals that line up. The Pro version adds your name and logo. Your logo. On documents. Living the dream.
Your working version has your costs and profit. The client's version has prices and a total. Same estimate, nothing copy-pasted between files, nothing to forget.
Never rebuild the same package twice
Each template is the line-item checklist for that kind of shoot, planning through delivery. Prices stay blank because they're yours, and your market has opinions anyway. Load one, delete what doesn't apply, price the rest.
Coverage, second shooter, albums. The one job with no reshoots and two mothers.
Sessions, minis, newborns. The dog counts as a family member and a line item.
Hourly coverage, same-day selects. The CEO wants the gallery before dessert.
Day rates, crew, and usage licensing. The rights are the product. Price them.
Listings with drone, twilight, and 3D add-ons. Shot before the sign goes up.
Per-image pricing that steps down with volume. The white background is load-bearing.
Studio sessions and office headshot days. Everyone hates their photo. They pay anyway.
Seven templates covering how photography actually gets quoted. Retouching is a line item, not a favor. Shooting video too? That's its own set.
Everyone else makes you give something up.
A spreadsheet is free, but you do everything. An invoicing app hides your costs, then bills you monthly forever, like a gym. We’re the only column without a catch. We checked twice.
| Estimatery | Spreadsheet | Invoicing app | Template PDF | |
|---|---|---|---|---|
| Industry line items, built in | ● | —blank page | ○generic | ○generic |
| Live margin while you price | ● | ○by hand | — | — |
| Client never sees your costs | ● | ○if you remember | ● | ● |
| Pay once, no subscription | ● | ●free | —monthly | ○ |
● built in · ○ manual or partial · — not really
Free is the whole tool
Nothing in the builder or the exports is held back. Pro exists to put your name on the paperwork. The national debt is not our business model.
Questions
The full guide (units, tax math, deposits, exports) lives on the Help page. It’s genuinely thorough. We’re as surprised as you.
No. The whole builder and every export work without one. Your quote autosaves in this browser, which means it lives on your machine, which means it's already more organized than your Lightroom catalog. A free account adds one cloud-saved estimate; Pro makes that unlimited.
Yes. Unlimited sections and lines, all templates, all modifiers, the live P&L, and every export format. Pro only changes whose name is on the paperwork and lifts the cloud-save cap. Free, unlike your gear habit. We can only help with one of those.
Studio suites charge monthly for contracts, scheduling, galleries, and a quote feature somewhere in the settings. A notes-app package list is free until a client asks what's actually included. Estimatery ships with the shoot templates, prices per hour, per image, and per usage term the way photography actually bills, and keeps the P&L where only you can see it. Also it's free. Genuinely.
No. Client views, exports, and share links are built from a copy that only ever contained client-facing fields. Costs, margins, and internal notes are never in the file. There's no toggle to forget because there is no toggle. Fewer moving parts, fewer awkward gallery-delivery conversations.
No. You pay $39 once. No renewal, no monthly fee, no tier named after a bird. It puts your branding on client-facing exports, removes our footer, makes cloud saves unlimited, and adds a reusable catalog of your saved line items.
Anonymous quotes live in your browser's local storage. Nothing leaves your machine unless you share, export, or save to an account. Share links carry a compressed, client-safe copy inside the link itself. Math, not magic.