This is a free portrait photography quote template, the price quote kind, with a session business already itemized: the session fee, extra hours and locations, minis, the family and newborn add-ons, styling and studio time, retouching per image, and the print products where portrait work actually earns. Load it in the builder, delete what this session doesn't need, and price the rest. Rates start empty on purpose: a session fee is a market fact about your market, not ours.
Portrait pricing leaks at the edges of the session. The extra location, the fourth outfit change, the aunt who joins the family set, the tenth retouched image: each is either a priced line or a quiet gift. This template makes them lines. It also keeps digitals and prints separate, because a session fee that includes everything is a session fee that can't include an upsell.
Every section below loads into the builder exactly as listed. This is the actual checklist, not a preview of one. Delete what your job doesn’t need and price the rest.
The session fee, additional hours and locations priced each, and the mini as its own line, because minis are a volume business wearing a discount.
The posed newborn session, the extended-family add-on, and the pet, who was always coming anyway and now has a line item.
Wardrobe consultation, hair and makeup per person, and studio time by the hour when the weather has opinions.
The base edit and online gallery, retouched images per image, additional digitals, and the rush option for the holiday card deadline.
Print packages, canvas and wall art, and the session album: the lines with lab costs behind them and margin on top of them.
Open it in the builder and the session is already structured: session fee, add-ons, family and newborn lines, styling, editing, prints. Delete what this client didn't book. A mini-session quote is two lines and out the door.
Put in your rates and what each line costs you: your time, the studio hour, hair and makeup, the print lab. The P&L updates while you type, so the canvas order upsells your margin instead of eating it.
Export a clean client quote: session, inclusions, prices, one total. It's generated from a copy that never held your costs, margins, or internal notes, so there is nothing in the file to scrub and nothing for a curious client to find.
The full guide (units, tax math, deposits, exports) lives on the Help page. It’s genuinely thorough. We’re as surprised as you.
Five sections: the session (fee, additional hours and locations, minis), family and newborn add-ons (posed newborn sessions, extended family, the pet), styling and prep (wardrobe consult, hair and makeup, studio rental), editing and delivery (base edit and gallery, retouched images per image, additional digitals, rush), and prints and products. Digitals and prints stay separate lines, which is where portrait businesses actually make their margin.
Standard sessions run $250 to $1,500 depending on market and experience, with family sessions commonly averaging $300 to $750, mini sessions $100 to $350, and premium or specialty work $800 to $2,500. Session length, locations, and styling drive the number, and the digitals-versus-prints split drives the business model. Price the session to cover the shoot; price the products to make the year.
As add-on lines on the same quote. The template carries posed newborn sessions, extended family add-ons, and the pet as priced lines next to the base session fee, so a family inquiry and a newborn inquiry both start from the same document with different lines kept. One template, visible add-ons, no second pricing sheet to keep in sync with the first one.
Yes, actually free. The builder runs without an account, and the free plan includes every export: client PDF, Excel, CSV, an internal budget export, and a read-only share link that carries a client-safe copy inside the link itself. A free account adds one cloud-saved estimate. Pro is a one-time purchase, not a subscription: your branding on client exports, no Estimatery footer, unlimited cloud saves, and a Saved Items catalog for the sessions you quote every week.
Coverage, second shooter, albums, and delivery itemized.
Studio sessions and on-site corporate headshot days.
Hourly coverage, second photographer, and fast turnaround.