This is a free real estate photography quote template structured the way listing work sells: a standard shoot as the base, then the add-ons that carry the margin, drone aerials, the twilight shoot, a 3D tour, walkthrough video, floor plans, virtual staging. Load it in the builder, delete what this listing doesn't need, and price the rest. Rates start empty on purpose: your market's per-listing number is a fact about your market, and agents talk.
Real estate photography is a volume trade with a same-day metabolism, so the quote has to be fast and the add-ons have to be legible. An agent who sees drone, twilight, and Matterport as priced lines orders more of them than an agent staring at three opaque package tiers; a visible rush line turns tomorrow morning into revenue instead of a favor. This template is the a-la-carte menu with your prices on it.
Every section below loads into the builder exactly as listed. This is the actual checklist, not a preview of one. Delete what your job doesn’t need and price the rest.
The standard listing shoot as the base line, a large-property surcharge instead of a subsidized outlier, and the vacant-land shoot for when the lot is the listing.
Drone aerials, the twilight shoot, the 3D tour, walkthrough video, floor plans, and virtual staging per image: the visible menu that raises the ticket.
HDR editing, sky replacements and touch-ups per image, the MLS-ready resize and delivery, and the rush line that turns tomorrow morning into revenue.
The line for listings beyond your service radius, priced instead of absorbed, because gas stations don't take exposure.
Open it in the builder and the listing is already structured: the standard shoot, the large-property surcharge, every add-on as its own line, editing and delivery, travel. Delete what this listing doesn't need. A base shoot with drone is two lines and sent from the driveway.
Put in your rates and what each line costs you: your time on site, the editor if you outsource, the Matterport processing. The P&L updates while you type, so the volume math stays honest across a twenty-listing month.
Export a clean client quote: shoot, add-ons, prices, one total. It's generated from a copy that never held your costs, margins, or internal notes, so there is nothing in the file to scrub and nothing for a curious broker to find.
The full guide (units, tax math, deposits, exports) lives on the Help page. It’s genuinely thorough. We’re as surprised as you.
Four sections: the listing package (standard shoot, large-property surcharge, vacant land), add-ons (drone aerials, twilight, 3D or Matterport tour, walkthrough video, floor plan, virtual staging per image), editing and delivery (HDR edit, sky replacement and touch-ups, MLS-ready resize, rush), and travel beyond your service area. The add-ons sit as separate priced lines because that menu, visible, is what raises the average order.
A standard listing shoot averages around $230 nationally, with basic packages at $150 to $250, mid-tier work at $200 to $500, and premium or luxury listings $500 to $1,500 and up. Common add-ons: drone aerials $75 to $200, a Matterport tour $200 to $500, twilight shoots around $95, and walkthrough video $300 to $800. Square footage, market, and turnaround drive the base; the add-ons drive the ticket.
Per listing, with a surcharge line for large properties, which is how this template ships. Square-foot pricing sounds precise and quotes slowly; agents want a number for the listing today. The large-property surcharge keeps the 6,000-square-foot outlier from being subsidized by your base rate, and the vacant-land line covers the shoots where the house is the part that's missing.
Yes, with no per-listing toll. The builder runs without an account, and the free plan includes every export: client PDF, Excel, CSV, an internal budget export, and a read-only share link that carries a client-safe copy inside the link itself. A free account adds one cloud-saved estimate. Pro is a one-time purchase, not a subscription: your branding on client exports, no Estimatery footer, unlimited cloud saves, and a Saved Items catalog for the add-on menu you quote twenty times a month.
Day rates, crew, usage licensing, and high-end retouch.
Per-image pricing with styling, talent, and retouch lines.
Hourly coverage, second photographer, and fast turnaround.